Review of literature androulidakis g kandus (2011) correlated the brand of mobile phone to users’ security practices users show different behavior in an array of characteristics, according to the brand of the mobile phone they are using. Lui (2002) explained in his „study of factors that affect brand decision in the mobile phone industry in asia‟, that the quality of network coverage and cost of calls are the main attributes which plays vital role in choosing particular service provider. Of a mobile phone brand equity concept and the measurement of the effect of dimensions of brand equity on overall brand creates particular feelings regarding brand preference over american journal of business and society vol 1, no 1, 2016, pp 1-7 3 others invalid source specified invalid source specified.
To be important by b-school students: the brand of the mobile phone, choice of android as an operating system, preference for higher resolution in terms of mega pixel and affordablity. Preferences on mobile phones various aspects of product and brand attributes were considered such as color themes, visible name labels, and mobile phone with variety of models, packaging for safety, degree of awareness on safety issues. Search results for 'review of literature on brand preference of mobile phones' questionnair for mobile phone preference questionnaire “brand preference towards mobile phone” this questionnaire has been conducted as part of marketing research method assignment.
Mobile phone (also known as a cellular phone, cell phone, and a hand phone) is a phone that can make and receive telephone calls over a radio link while moving around a wide geographic area it does so by connecting to a cellular network provided by a mobile phone operator, allowing access to the public telephone network. First part project in mobile phone brand preference among people i want data on this part by you by the end of may i want data on this part by you by the end of may i have to complete first part of my project by the mid of june. Brand attributes were considered such as color themes, visible name labels, and mobile phone with variety of models, packaging for safety, degree of awareness on safety issues, look and design of the phone. It is widely evident that the mobile phone industry is facing rapid growth, with the increased introduction of cheaper mobile phones in south africa intensifying competition between such companies a number of studies have been conducted in other countries on brand preferences, but there remains a gap in knowledge with regard to the south.
Upgrading of models, network providers, brands and other mobile phone related accessories globally there were 6835 million mobiles cellular subscription having 962% per 100 people in developed nations 1600 millions and 5235 millions mobile cellular subscriptions. The markets for mobile phones are one of the most turbulent today due to increased competition and changing consumer brand preferences the researchers of this paper aimed to address the question by analyzing brand is preferred most by mobile phone users in hyderabad town while purchasing mobile phones and status and impact of the technical, economical, social and personal criterion by mobile. Cell phone marketers are well aware of the factors that affect consumer decision making when purchasing mobile phones – factors that take into account not only aspects like speed, connectivity, and special features, but psychological characteristics like personality, lifestyle, and brand loyalty. Brand image, postpurchase services and features of mobile also affects the mobile brand preference when purchasing a mobile phone (mean 334, 333 and 317 respectively) marketers need to consider and prioritize these three main factors, especially when targeting the younger consumers.
1 exploring the influence of advertising on consumer brand preferences towards mobile phone: northern region of malaysia 1bibi noraini bt mohd yusuf, 2shazwani bt shafri 1,2school of business innovation and technopreneurship universiti malaysia perlis. Observations revealed that as the variety of mobile phones emerged the growing popularity of the local brands such as cherry mobile and myphone has also captured dabawenyos’ liking for their preference of mobile brand. The global cellular mobile industry: the global mobile phone industry is based on many different manufacturers and operators the industry is based on advanced technology and many of the manufacturers are operating in different industries, where they use their technological skills, distribution network, market knowledge and brand name. Nowadays samsung and sony were the best selling mobile phone brands in india samsung is the first mobile brand which is introduced smartphones in a low cost and it is very help full to common peoples in india.